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Mike Danielson 800-999-4859 #214 miked@mediarelations.com |
Sara Thurin Rollin (952) 742-2275 st_rollin@cargill.com |
Cargill Health & Food Technologies
Announces New Web Site on CoroWise™ Plant sterols
MINNEAPOLIS - December 11, 2003 - Cargill Health &
Food Technologies (H&FT) has launched www.CoroWise™.com,
a Web site devoted to increasing consumer awareness of CoroWise™
plant sterols. “The site is part of H&FT’s ongoing
product education program and shows one way we are supporting
our ingredient brands with healthcare professionals and consumers
in the marketplace,” said Steve Snyder, vice president,
sales & marketing, H&FT.
CoroWise™.com features product information, frequently asked questions about cholesterol and the cholesterol-lowering benefits of plant sterols, and important links to such sites as the American Heart Association and the U.S. Food and Drug Administration.
Cargill H&FT’s CoroWise™ plant sterols brand encompasses a full range of plant sterol esters and free plant sterols. CoroWise™ plant sterols are derived from all-natural plant sources and can be formulated in foods, beverages and dietary supplements. Plant sterols, when part of a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease by lowering cholesterol levels.
“CoroWise™ plant sterols can easily be added to great tasting, convenient, heart healthy foods and beverages,” said Hank Wong, CoroWise™ plant sterols product manager, H&FT.
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill’s Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill, Incorporated is an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 98,000 employees in 61 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.
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