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| Pam Stauffer (952) 742-6080 pam_stauffer@cargill.com |
Mike Danielson (612) 798-7214 miked@mediarelations.com |
Cargill Enabled Dietitians To Taste How CoroWiseT Naturally Sourced Cholesterol ReducerT Brand of Plant Sterols are Changing the Functional Food Market
Heart healthy products containing CoroWiseT plant sterols were
showcased at the American Dietitians Association Meeting
MINNEAPOLIS– October 31, 2005 - Cargill gave dieticians the opportunity to sample some of the breakthrough, heart healthy consumer products containing CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols at the American Dietetic Association (ADA) Conference, Oct. 23-25 in St. Louis, Missouri.
Visitors to Cargill’s booth were encouraged to sample many of the popular food products containing CoroWise™ plant sterols currently available on grocery store shelves. These products include the recently introduced Nature Valley Healthy Heart Chewy Granola Bars.
In addition, dietitians had the opportunity to meet and ask questions of best-selling author Bob Kowalski, who was on hand to autograph copies of his newest book, The New 8-Week Cholesterol Cure.
“The quality and availability of Cargill’s health promoting ingredients are changing the way Americans eat. Cargill has played an instrumental role in the exploding functional food and beverage industry, and we remain committed to helping educate healthcare professionals on the benefits of these new health promoting ingredients and products,” said Ted Ziemann, president, Cargill Health & Food Technologies.
Heart disease is a major health concern in the United States and Cargill offers ingredients that can help promote heart health. CoroWise™ plant sterols have been clinically shown to lower cholesterol, and products containing them are eligible for the FDA health claim: foods containing at least 0.4 g per serving of plant sterols, consumed twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.
“This past year has been very exciting for us because many well-recognized consumer brands have launched great tasting, convenient, heart healthy products containing CoroWise™ plant sterols,” said Steve Snyder, vice president of sales & marketing, Cargill H&FT.
Cargill Health & Food Technologies (H&FT), based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill H&FT is a business unit of Cargill, an international provider of food, agricultural and risk management products and services. With 124,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargillhft.com or http://www.cargill.com.
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