| Contact: | |
| Mike Danielson 612-798-7214 miked@mediarelations.com |
Pam Stauffer 952-742-6080 pam_stauffer@cargill.com |
Cargill to showcase a variety of innovative healthy ingredient prototypes at Natural Products Expo West 2008
MINNEAPOLIS - February 26, 2008 - Cargill will showcase five new prototypes made with some of its most innovative and popular ingredients during Natural Products Expo West, to be held March 14-16, 2008, in Anaheim, Calif. In addition to reviewing commercial product examples that contain Cargill’s health-promoting ingredients, attendees will be able to sample the great-tasting prototypes representing some of the many ways to incorporate Cargill’s health-promoting ingredients into food and drinks that have strong consumer appeal.
“Cargill is committed to pioneering great-tasting, health-promoting products that consumers can easily incorporate into their daily lives,” said Pam Stauffer, global marketing programs and communications manager, Cargill Health & Nutrition. “These prototypes offer health benefits along with the taste and convenience consumers demand.”
Items available for sampling will include:
- For heart health: A pomegranate yogurt drink made with CoroWise™ Naturally Sourced Cholesterol Reducer™ plant sterols*.
- A yogurt smoothie made with Oliggo-Fiber® inulin that promotes digestive health and helps to enhance calcium absorption.
- A snack bar made with Xtend® sucromalt, a low-glycemic, natural liquid sweetener that is ideal for products targeting consumers concerned about their blood sugar levels.
- Organic flavored water made with Zerose™ erythritol, a natural and organic sweetener that tastes like sugar, but has zero calories and zero aftertaste.
- Sparkling protein water made with the BT-100 system, Cargill’s proprietary blend of whey protein isolate and Treha™** trehalose, a naturally derived full-calorie sweetener with unique functional properties.
Technical and marketing experts will also be available to share insights and expertise on how Cargill partners with its customers to help them develop differentiated new products or enhance existing brands in the beverages, bakery, confectionery, dairy, savory and meat categories. Cargill is utilizing its consumer insight, regulatory and scientific expertise to develop and market products that help customers capitalize on the growing demand for healthier consumer packaged goods. The company provides ingredient solutions relevant to some of today's most pressing health concerns, including heart health, digestive health, diabetes and obesity.
Visit www.cargillhft.com, www.corowise.com, www.cargillxtend.com, and www.zerosesweetener.com for further information.
*Foods containing at least 0.4 g per serving of plant sterols, consumed twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.
**Treha™ is a registered trademark of Hayashibara Co. Ltd.
Cargill is an international provider of food, agricultural and risk management products and services. With 158,000 employees in 66 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
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