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| Mike Danielson 612-798-7214 miked@mediarelations.com |
Pam Stauffer 952-742-6080 pam_stauffer@cargill.com |
Cargill to Share Ingredient Branding Insights at
2006 Healthy Foods European Summit
Cargill’s CoroWise™ brand of plant sterols is title sponsor
MINNEAPOLIS - October 12, 2006 - Cargill Health & Food Technologies’ Europe, Middle East, and Africa sales director, Olivier du Châtelier, will offer 2006 Healthy Foods European Summit attendees unique insights into how winning brands, such as Cargill’s CoroWise™ plant sterols, can add significant value to consumer branded products. The event will take place Oct. 31 through Nov. 1 at the Royal Horseguards Hotel in London. The CoroWise™ brand is the event’s title sponsor.
“It takes more than a good trade name to build a strong ingredient brand that resonates with consumers and clearly articulates the brand’s promise so that consumers understand its benefits,” said du Châtelier. “You also need sound consumer insights, creative program planning and positive customer relationships. You need to deliver complex health messaging in a meaningful, ‘consumer-friendly’ manner.”
CoroWise™ plant sterols, a trusted brand, can be added to foods and beverages without increasing calories or affecting flavor or texture, making it easy for people to add plant sterols into their daily diets and help reduce LDL cholesterol levels when consumed as part of a diet low in saturated fat and cholesterol. Significant work in the area of consumer insights allows Cargill to consult with customers on effective positioning strategies for new product introductions fortified with the CoroWise™ plant sterols brand.
“Branding is not for everyone, but done well it can add tremendous value to the consumer in the healthy foods category,” said du Châtelier.
For additional information about CoroWise™ plant sterols, visit www.corowise.com. For information about the Healthy Foods European Summit, visit www.healthyfoodssummit.com.
Cargill is an international provider of food, agricultural and risk management products and services. With 149,000 employees in 63 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
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